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AI Observatory · Italian tourism

Italy/Snow/Emilia-Romagna

Snow · Emilia-Romagna

01The places

Most named places in Emilia-Romagna

From the region's comparison questions: how many answers propose each place as a destination. Places named only as a reference ("near Florence") do not count. The arrow marks places where we also measure hotels.

  1. 2Cerreto Laghiresort84%±——
  2. 3Cimoneresort48%±——
  3. 4Passo Peniceresort48%±——
  4. 4Schiaresort48%±——
  5. 6Ventasso Laghiresort44%±——
  6. 7Piane di Mocognoresort36%±——
  7. 8Febbioresort32%±——
  8. 10Monte Cimonemountain28%±——
  9. 11Campignaresort28%±——
  10. 12Prato Spillaresort24%±——
  11. 13Sant'Anna Pelagoresort20%±——
  12. 14Comprensorio sciistico del Cimoneski area16%±——
  13. 15Comprensorio sciistico Cerreto Laghiski area16%±——

Hotels measured inArea Sciistica Cerreto Laghi Cimone, Area sciistica Monte Cimone Corno alle Scale Monte Fumaiolo

02Who tells the story

Who tells this destination's story

Every time AI answers about Emilia-Romagna it cites sources. When it cites a middleman instead of the official site, the destination is told by those who profit from it.

Out of 100 cited sources

  • DMO34%
  • Hotel3%
  • OTA10%
  • Other sources53%

Other sources, 53%: of which

Item by item, out of all cited sources: together they add up to the other sources' share. Next to each, the most cited sites.

  • Private tourism portals9%Visit Fanano · In Appennino Modenese · PaesiOnLine
  • Transport and services9%Skiinfo · Centro Meteo Emilia Romagna · FlixBus
  • Travel blogs9%FotoViaggiRacconti · Indiana Gio · In 3 Giorni
  • Newspapers and magazines8%Idealista · Comunità Montagna · Fanpage.it (Travel)
  • Social and video7%Instagram · YouTube · Facebook
  • Guidebooks and encyclopedias5%Touring Club Italiano · Wikipedia
  • Maps and apps3%AllTrails · Google Maps · Komoot
  • Attractions and activities3%Oj Eventi · Bergfex · Cimone Sci
  • Unclassified<1%Nati Scalzi

DMO by DMO, engine by engine

Across the category questions in Emilia-Romagna, except those about hotels: in how many answers AI cites a DMO site as a source. The first row is the DMO covering the region most.

DMOAll enginesChatGPTCopilotGeminiGrokPerplexity
Emilia-Romagna Turismo regional55% ±— —67%0%87%80%40%
Italia.it national41% ±— —60%0%33%20%93%
VisitModena municipal20% ±— —67%0%0%27%7%
Travel Emilia Romagna regional13% ±— —0%0%33%0%33%
Comune di Sestola municipal7% ±— —33%0%0%0%0%
ENIT national7% ±— —0%0%33%0%0%
Comune di Fanano municipal5% ±— —27%0%0%0%0%
Let's Marche regional5% ±— —0%0%0%0%27%
03The sources

How many answers include DMOs and hotels

Across the category questions in the region, except those about hotels: the share of answers citing at least one DMO, and the share citing a hotel's website.

DMO
75%
of answers cite at least one DMO ±—
Hotel
19%
of answers cite a hotel's own site ±—
OTA
40%
of answers cite an OTA ±—
Other sources
61%
of answers cite guides, media, blogs ±—

out of 250 answers

Engine by engine

How many answers of each engine cite a DMO and a hotel's own site.

DMOHotel
ChatGPT100%0%Copilot0%0%Gemini93%33%Grok80%0%Perplexity100%60%

For comparison: OTAs

The intermediaries AI cites instead of DMOs and hotels: Booking, Tripadvisor, Expedia, Google Hotels.

  1. 1Tripadvisor33%±——
  2. 2Bed-and-Breakfast.it7%±——
  3. 3AnitaVillas5%±——
04The questions

The questions · Emilia-Romagna

The questions we ask every month, each backed by a real Google search. Under each: the places AI names most, and how many answers cite a DMO or a hotel's website.

IT

quali sono le migliori località sciistiche in Emilia-Romagna?

Search: sciare in emilia-romagna · 2,460 searches a year

  1. 1Cerreto Laghi84%
  2. 2Corno alle Scale84%
  3. 3Cimone48%

DMO 80%Hotel 0%

05The answers

What AI answers, in full

One question, and each engine's answer on the first of the 5 runs. Highlighted names are the ones we count; below the text, the cited sources.

We asked

«quali sono le migliori località sciistiche in Emilia-Romagna?»

ChatGPT · gpt-5-6


Le principali località sciistiche dell’Emilia-Romagna sono:

  • Comprensorio sciistico del Cimone - oltre 50 km di piste, il comprensorio più esteso della regione; ottimo per sciatori di diversi livelli e snowboard.
  • Corno alle Scale Ski - circa 36 km di discese, vicino a Bologna; interessante anche per famiglie e principianti.
  • Comprensorio sciistico Cerreto Laghi - paesaggio molto suggestivo attorno al lago, con sci alpino, fondo, snowpark e babypark.
  • Campo Scuola di Schia - comprensorio più piccolo, adatto soprattutto a una giornata sulla neve senza cercare grandi comprensori.

Se cerchi la maggiore varietà di piste, guarderei al Cimone; per panorama e atmosfera, Cerreto Laghi; per vicinanza a Bologna, Corno alle Scale.

The map cards ChatGPT shows
Name Score Category Address Phone
Comprensorio sciistico del Cimone ⭐ 4.2/5 (739) Ski resort Unnamed Road, Montecreto MO, Italy +39053662350
Corno alle Scale Ski ⭐ 4.5/5 (863) Ski resort SP del Cavone, 40042 Lizzano in Belvedere BO, Italy +393314006486
Comprensorio sciistico Cerreto Laghi ⭐ 4.0/5 (10) Ski resort Piazzale del Lago, 42032 Cerreto Laghi RE, Italy +393452184705
Campo Scuola di Schia ⭐ 4.2/5 (241) Ski resort 43028 Schia PR, Italy +39052186555

Cited sourcesEmilia-Romagna TurismoVisit Romagna

The engine's original text, without links. Other runs of the same question may answer differently: that is why we run it 5 times.