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AI Observatory · Italian tourism

Italy/Snow/Piemonte

Snow · Piemonte

01The places

Most named places in Piemonte

From the region's comparison questions: how many answers propose each place as a destination. Places named only as a reference ("near Florence") do not count. The arrow marks places where we also measure hotels.

  1. 2Limone Piemontetown84%±——
  2. 3Via Latteaski area80%±——
  3. 4Alagna Valsesiatown60%±——
  4. 5Sestrieretown54%±——
  5. 10Mondolè Skiski area40%±——
  6. 11Pralitown22%±——
  7. 12Pragelatotown18%±——
  8. 12San Domenico di Varzoresort18%±——
  9. 14Clavieretown14%±——

Hotels measured inArtesina BardonecchiaClaviere MacugnagaMondolèMonterosa Prato NevosoRiserva Bianca Sauze D'OulxSestriere

02Who tells the story

Who tells this destination's story

Every time AI answers about Piemonte it cites sources. When it cites a middleman instead of the official site, the destination is told by those who profit from it.

Out of 100 cited sources

  • DMO12%
  • Hotel2%
  • OTA15%
  • Other sources71%

Other sources, 71%: of which

Item by item, out of all cited sources: together they add up to the other sources' share. Next to each, the most cited sites.

  • Newspapers and magazines17%Idealista · SiViaggia · Dove Sciare
  • Maps and apps15%Komoot · Google Maps · Outdooractive
  • Private tourism portals13%Gite fuori porta in Piemonte · Visit Mondovì · Insieme Piemonte
  • Transport and services7%Snowit · Alpitour · Locauto
  • Attractions and activities6%Prato Nevoso · Riserva Bianca · Chiese Romaniche
  • Travel blogs6%Turista a Due Passi da Casa · Idee Viaggio · SauzeGuide
  • Guidebooks and encyclopedias4%Touring Club Italiano · Wikipedia · Wikivoyage
  • Social and video3%Facebook · YouTube · Instagram
  • Institutions and associations<1%
  • Unclassified<1%
  • Real estate and holiday homes<1%

DMO by DMO, engine by engine

Across the category questions in Piemonte, except those about hotels: in how many answers AI cites a DMO site as a source. The first row is the DMO covering the region most.

DMOAll enginesChatGPTCopilotGeminiGrokPerplexity
Italia.it national16% ±— —38%0%22%0%20%
Turismo Torino e Provincia area-wide9% ±— —20%8%8%0%10%
Visit Cuneese area-wide8% ±— —16%0%16%8%0%
Comune di Cesana Torinese municipal6% ±— —10%0%0%8%10%
Comune di Sestriere municipal6% ±— —10%0%0%8%10%
Comune di Sauzedoulx municipal3% ±— —8%0%0%8%0%
Limone Turismo municipal3% ±— —6%6%4%0%0%
Parchi Alpi Cozie park authority3% ±— —0%14%0%0%0%
03The sources

How many answers include DMOs and hotels

Across the category questions in the region, except those about hotels: the share of answers citing at least one DMO, and the share citing a hotel's website.

DMO
46%
of answers cite at least one DMO ±—
Hotel
12%
of answers cite a hotel's own site ±—
OTA
43%
of answers cite an OTA ±—
Other sources
76%
of answers cite guides, media, blogs ±—

out of 750 answers

Engine by engine

How many answers of each engine cite a DMO and a hotel's own site.

DMOHotel
ChatGPT90%0%Copilot24%16%Gemini46%26%Grok32%0%Perplexity40%20%

For comparison: OTAs

The intermediaries AI cites instead of DMOs and hotels: Booking, Tripadvisor, Expedia, Google Hotels.

  1. 1Tripadvisor33%±——
  2. 2Holidoit16%±——
  3. 3GetYourGuide6%±——
  4. 4Google Hotels4%±——
  5. 5Expedia3%±——
  6. 6Ecobnb3%±——
  7. 7Liveinup2%±——
  8. 7Trip.com2%±——
04The questions

The questions · Piemonte

The questions we ask every month, each backed by a real Google search. Under each: the places AI names most, and how many answers cite a DMO or a hotel's website.

EN

what are the best ski resorts in Piedmont?

Search: piedmont ski resorts · 3,290 searches a year

  1. 1Bardonecchia96%
  2. 2Via Lattea84%
  3. 3Limone Piemonte76%

DMO 32%Hotel 0%

IT

quali sono le migliori località sciistiche in Piemonte?

Search: località sciistiche piemonte · 7,990 searches a year

  1. 1Limone Piemonte92%
  2. 2Bardonecchia88%
  3. 3Via Lattea76%

DMO 52%Hotel 12%

05The answers

What AI answers, in full

One question, and each engine's answer on the first of the 5 runs. Highlighted names are the ones we count; below the text, the cited sources.

We asked

«what are the best ski resorts in Piedmont?»

ChatGPT · gpt-5-6


If you mean Piedmont, Italy, the main ski areas I’d look at are:

  • Via Lattea - Sestriere / Sauze d’Oulx: huge area, high altitude, varied terrain; best for a full-scale ski trip.
  • Alagna Valsesia - Monterosa Ski - Alagna: particularly attractive for advanced skiers and freeride; part of the 180-km Monterosa Ski area.
  • Bardonecchia - around 100 km of pistes, good mix of skiing and a pleasant mountain town.
  • Limone Piemonte - Riserva Bianca, about 80 km of interconnected pistes; a good choice if you want the Cuneo/Maritime Alps atmosphere.
  • Prato Nevoso / Mondolè Ski - especially worth considering for families, beginners and snowboarders; conveniently positioned toward southern Piedmont/Liguria.

Quick pick by style: big resort → Via Lattea; freeride/advanced → Alagna; charming all-rounder → Bardonecchia; southern Piedmont → Limone or Prato Nevoso.

The map cards ChatGPT shows
Name Score Category Address Phone
Via Lattea ⭐ 4.3/5 (5590) Ski resort, Tourist attraction Piazza Agnelli, 4, 10058 Sestriere TO, Italy +390122799411
Alagna Valsesia - Monterosa Ski ⭐ 4.4/5 (164) Ski resort Fraz. Bonda, 19, 13021 Alagna Valsesia VC, Italy +390125303111
Bardonecchia - - 10052 Bardonecchia, Metropolitan City of Turin, Italy -
Limone Piemonte - - 12015 Limone Piemonte, Province of Cuneo, Italy -

Cited sourcesSkiresort.comItalia.itBooking Piemonte

The engine's original text, without links. Other runs of the same question may answer differently: that is why we run it 5 times.